Finished up the meeting today. Below is the best (aka the highest scoring) campaign we saw this quarter, a marketing piece created by our friends in Brazil at Leo Burnett Sao Paulo. Tasked with finding a way to promote P&G's Koleston hair care line, the agency set up a makeshift beauty shop outside a passport and document agency, and provided free makeovers and salon-style hair care for women about to get their passport and visa photos. The insight is that a lot of women are unhappy with how they look in ID photos. So this makeshift beauty shop provided FREE makeovers before women took their photo, promoting Wella & Koleston as partners in beautification and making a lot of people happy in the process. Who doesn't like to look good for a photograph?
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